BUSINESS DEBUT OUTLINE
CONSULTANT DOES SATIN HANDS WITH GUESTS AS THEY ARRIVE AND HAS EACH GUEST FILL OUT A CUSTOMER PROFILE CARD.
I. WELCOME AND AGENDA
II. GUEST INTRODUCTIONS
III. DIRECTOR TELLS HER I-STORY
IV. PURSE GAME – DIRECTOR WILL PROVIDE PRIZES
V. DIRECTOR PRESENTS PRODUCT
a. EVERY GUEST WILL TRY THE TIMEWISE UNLTIMATE MIRACLE SET ON THE BACK OF HER HAND
b. DIRECTOR WILL PRESENT OTHER PRODUCTS AND THE TRAVEL ROLL-UP BAG
VI. DIRECTOR SHARES WAYS THAT THE GUESTS CAN SUPPORT THEIR CONSULTANT
a. GUESTS SHARE WHY THEY THINK THE CONSULTANT WILL BE SUCCESSFUL WITH MK
b. 30 FACES IN 30 DAYS – GUESTS GET A TICKET FOR ALLOWING THE CONSULTANT TO BORROW HER FACE
c. GUESTS GIVE NAMES OF WHO THEY WILL INVITE TO THEIR APPT WHILE CONSULTANT WRITES NAMES DOWN ON POSTERBOARD – ONE SIDE OF THE POSTERBOARD HAS 30 LINES AND THE OTHER SIDE HAS 30 MORE TO BOOK THE CONSULTANT’S DOUBLE POWERSTART
d. DIRECTOR SHOWS MARY KAY DATEBOOK COVER THE CONSULTANT CAN EARN FOR BOOKING HER 1ST 8 SKIN CARE CLASSES
e. DIRECTOR TALKS ABOUT THE CHOICES CDS AND BOOKING AN INTERVIEW
VII. DIRECTOR SHARES HER DREAM BOOK TO CONCLUDE
VIII. AFTER THE PRESENTATION
a. DIRECTOR PASSES OUT SALES TICKETS TO EVERY GUEST
b. CONSULTANT BOOKS AN APPT WITH EVERY GUEST
c. CONSULTANT CHOOSES GUEST TO GET REFRESHMENTS READY
d. CONSULTANT CHOOSES GUEST TO HELP CLOSE OUT THE SALES WITH THE GUESTS – THIS PERSON WILL NEED A CALCULATOR AND A MONEY BAG
e. DIRECTOR BOOKS INTERVIEWS AND PASSES OUT CHOICES CDS
BUSINESS DEBUT CHECKLIST
Your Business Debut is the best way for me to support you as you begin your business! I am here to support you in every way and will match my time with your efforts, OK?
_____ Schedule your business debut within your 1st 2-3 weeks of your business! You will to have your inventory in stock before your Business Debut.
_____ Invite all people on your Contact List. (You can expect 10 to attend if you invite 50, with proper follow-up).
_____ Send out a minimum of 50 Business Debut Invitations (send one to your Director). Invitations and other important information about your Business Debut. Sending postcards alone will not be effective. After you have mailed your invitations, plan to call each guest personally and invite them 24–48 hours before your event. This is very important & will greatly improve the attendance of your Business Debut! Your attendance will be in direct proportion to the number of guests that you personally speak with 72-48
hours prior to the event. Don’t be afraid to tell your guests that you will receive a prize when 10 people over the age of 18 are present & remind everyone that they can bring a friend!
_____ If a friend or family member cannot come to your Business Debut, share your goal (30 faces in 30 days) and ask if you can barrow her face or invite her to the next unit event! Book appointments with guests who cannot attend your Business Debut. Have 5 appointments on your books before your Business Debut!
_____ Send your Director an Intelliverse message with your confirmed RSVP list. Once you have called to confirm your guests, send me the complete “Yes” and “Maybe” list with names 24-48 hours prior to the event. This is one of the most important things
you can do to make your Debut a success!
_____ Memorize the Business Debut Scripts. Go to leahlauchlan.com and click on “Business Debut” to read the
scripts and other important information about your Business Debut.
CHECKLIST FOR THE DAY OF THE DEBUT:
_____ Provide simple refreshments. We will eat afterwards.
_____ Mark your datebook with everything you have going on in your life. Highlight the times and dates that you have dedicated to your Mary Kay business. Put a star beside your power start weeks. Your main goal after the Business Debut Presentation is to take your date book around & talk individually with each guest to book appointments! Your goal is to book 10 appointments to complete your PowerStart! Your Director will fill orders, book interviews & talk with the guests about the career opportunity.
_____ Have the following supplies available:
______ pens and profile cards on hand for each guest to complete as they arrive.
______ Satin Hands Set for guests to try as they arrive.
______ a money bag, sales tickets and a calculator
______ Beauty Books & Look Books stamped with contact information.
______ filled travel roll-up bags
_____ Set up product displays & hang roll-up bags around the room for guests to look at. Have all your product displayed - this lets your guests see that you are serious about servicing their needs and that you are serious about your business.
_____ Have 10 Hostess packets prepared to give out to your 1st 10 hostesses. Packets should include:
_____ Hostess Flyer, Mary Kay Look Book, Choices CD & your business card
_____ Have a poster board prepared with 30 spaces on the front and 30 spaces on the back. We will use this poster board during the presentation to book your 1st 30-60 faces.
_____ You must have Intelliverse number before your Business Debut. Your Director will send you several training messages pertaining to your Business Debut that you will not want to miss out on. It’s imperative that you have a number before your Business Debut so that you are fully prepared!
Your Business Debut is the best way for me to support you as you begin your business! I am here to support you in every way and will match my time with your efforts, OK?
_____ Schedule your business debut within your 1st 2-3 weeks of your business! You will to have your inventory in stock before your Business Debut.
_____ Invite all people on your Contact List. (You can expect 10 to attend if you invite 50, with proper follow-up).
_____ Send out a minimum of 50 Business Debut Invitations (send one to your Director). Invitations and other important information about your Business Debut. Sending postcards alone will not be effective. After you have mailed your invitations, plan to call each guest personally and invite them 24–48 hours before your event. This is very important & will greatly improve the attendance of your Business Debut! Your attendance will be in direct proportion to the number of guests that you personally speak with 72-48
hours prior to the event. Don’t be afraid to tell your guests that you will receive a prize when 10 people over the age of 18 are present & remind everyone that they can bring a friend!
_____ If a friend or family member cannot come to your Business Debut, share your goal (30 faces in 30 days) and ask if you can barrow her face or invite her to the next unit event! Book appointments with guests who cannot attend your Business Debut. Have 5 appointments on your books before your Business Debut!
_____ Send your Director an Intelliverse message with your confirmed RSVP list. Once you have called to confirm your guests, send me the complete “Yes” and “Maybe” list with names 24-48 hours prior to the event. This is one of the most important things
you can do to make your Debut a success!
_____ Memorize the Business Debut Scripts. Go to leahlauchlan.com and click on “Business Debut” to read the
scripts and other important information about your Business Debut.
CHECKLIST FOR THE DAY OF THE DEBUT:
_____ Provide simple refreshments. We will eat afterwards.
_____ Mark your datebook with everything you have going on in your life. Highlight the times and dates that you have dedicated to your Mary Kay business. Put a star beside your power start weeks. Your main goal after the Business Debut Presentation is to take your date book around & talk individually with each guest to book appointments! Your goal is to book 10 appointments to complete your PowerStart! Your Director will fill orders, book interviews & talk with the guests about the career opportunity.
_____ Have the following supplies available:
______ pens and profile cards on hand for each guest to complete as they arrive.
______ Satin Hands Set for guests to try as they arrive.
______ a money bag, sales tickets and a calculator
______ Beauty Books & Look Books stamped with contact information.
______ filled travel roll-up bags
_____ Set up product displays & hang roll-up bags around the room for guests to look at. Have all your product displayed - this lets your guests see that you are serious about servicing their needs and that you are serious about your business.
_____ Have 10 Hostess packets prepared to give out to your 1st 10 hostesses. Packets should include:
_____ Hostess Flyer, Mary Kay Look Book, Choices CD & your business card
_____ Have a poster board prepared with 30 spaces on the front and 30 spaces on the back. We will use this poster board during the presentation to book your 1st 30-60 faces.
_____ You must have Intelliverse number before your Business Debut. Your Director will send you several training messages pertaining to your Business Debut that you will not want to miss out on. It’s imperative that you have a number before your Business Debut so that you are fully prepared!
WHAT YOU CAN EXPECT DURING THE PRESENTATION:
• Your Director will explain the purpose of the event: We are launching YOUR business & the PRODUCT you are
selling! Your 1st goal will be shared (30 faces in 30 days; 10 practice interviews) with your guests! Your
guests will know that you will be asking them to help you by having an appointment to try the products.
• All the guests will introduce themselves.
• Mary Kay will be introduced as the #1brand of Skin Care & Color Cosmetics in the Nation! All the guests will
sample the Miracle Set on the back of the hand. No one will receive a facial or makeover that day.
• Your Director will share her “I” story.
• We will book your 1st 30-60 faces using the poster board.
• At the close, guests will have an opportunity to make a purchase, schedule an appointment & set up an Interview
while we mingle and have refreshments.
• Do not pass out Look Books/Hostess Packets until AFTER the presentation—it’s too distracting.
• THERE SHOULD BE ABSOLUTELY NO CHILDREN AT THIS EVENT, including your own. This is an adult’s event
and your guests should be able to relax and be pampered without any distractions. You will lose $100 in sales
for every child that is there, including babies. Women will not focus and spend as much money if there are distractions
during the event. Please ask your friends to get a babysitter and enjoy the day to herself.
• WEAR A PROFESSIONAL SKIRT OR DRESS! You are launching your new business...please look professional!
WHAT YOUR DIRECTOR WILL BRING TO YOUR BUSINESS DEBUT
• 5-10 Interview Packets—your Director will pass these out to your sharp guests at the end of the presentation.
We will schedule your 1st 5-10 Practice Interviews that day.
• Tickets to pass out during the games & prizes and all the products that guests will try at your Business Debut.
Who should you invite? Well, in addition to the obvious, your immediate family, in-laws, cousins, neighbors, friends and work associates, what about the person…
...from your old job
...from school or college
...you know from your favorite
sport or hobby
...from your child’s activity
...from your church
...from community activities
...from whom you rent
...to whom you sold a house
...that you met through your
...who checks you out at the
grocery
...who helps you at the cleaners
...that you met on vacation
...who checked you in at your
last hotel
...who gives your child lessons
...who cuts your hair
...who fills your prescription
...who leads the PTA?
...Girl/Boy Scouts?
...who booked your last
vacation?
...who sells baskets? candles?
...who bought a house last on
your street?
...who is your bank teller?
...who is your florist?
...who was your nurse at the
office/hospital?
...who was your maid of
honor?
...who is your cleaning lady?
...who you met in the grocery/
bank line?
...who was the bride you saw in
the newspaper?
...who is your child’s/your
friend’s child’s teacher
...who is the secretary at your
work/school
...who sells you your clothes?
...who sells you your shoes?
...who sold you your glasses?
...who is the wait staff at your
favorite restaurant?
...who you met at your last
business luncheon?
...who helped you at the last
jewelry store?
...who helped with your last
decorating purchases?
...the last salesperson to give
great service?
...who works the desk at the
health club?
• Your Director will explain the purpose of the event: We are launching YOUR business & the PRODUCT you are
selling! Your 1st goal will be shared (30 faces in 30 days; 10 practice interviews) with your guests! Your
guests will know that you will be asking them to help you by having an appointment to try the products.
• All the guests will introduce themselves.
• Mary Kay will be introduced as the #1brand of Skin Care & Color Cosmetics in the Nation! All the guests will
sample the Miracle Set on the back of the hand. No one will receive a facial or makeover that day.
• Your Director will share her “I” story.
• We will book your 1st 30-60 faces using the poster board.
• At the close, guests will have an opportunity to make a purchase, schedule an appointment & set up an Interview
while we mingle and have refreshments.
• Do not pass out Look Books/Hostess Packets until AFTER the presentation—it’s too distracting.
• THERE SHOULD BE ABSOLUTELY NO CHILDREN AT THIS EVENT, including your own. This is an adult’s event
and your guests should be able to relax and be pampered without any distractions. You will lose $100 in sales
for every child that is there, including babies. Women will not focus and spend as much money if there are distractions
during the event. Please ask your friends to get a babysitter and enjoy the day to herself.
• WEAR A PROFESSIONAL SKIRT OR DRESS! You are launching your new business...please look professional!
WHAT YOUR DIRECTOR WILL BRING TO YOUR BUSINESS DEBUT
• 5-10 Interview Packets—your Director will pass these out to your sharp guests at the end of the presentation.
We will schedule your 1st 5-10 Practice Interviews that day.
• Tickets to pass out during the games & prizes and all the products that guests will try at your Business Debut.
Who should you invite? Well, in addition to the obvious, your immediate family, in-laws, cousins, neighbors, friends and work associates, what about the person…
...from your old job
...from school or college
...you know from your favorite
sport or hobby
...from your child’s activity
...from your church
...from community activities
...from whom you rent
...to whom you sold a house
...that you met through your
...who checks you out at the
grocery
...who helps you at the cleaners
...that you met on vacation
...who checked you in at your
last hotel
...who gives your child lessons
...who cuts your hair
...who fills your prescription
...who leads the PTA?
...Girl/Boy Scouts?
...who booked your last
vacation?
...who sells baskets? candles?
...who bought a house last on
your street?
...who is your bank teller?
...who is your florist?
...who was your nurse at the
office/hospital?
...who was your maid of
honor?
...who is your cleaning lady?
...who you met in the grocery/
bank line?
...who was the bride you saw in
the newspaper?
...who is your child’s/your
friend’s child’s teacher
...who is the secretary at your
work/school
...who sells you your clothes?
...who sells you your shoes?
...who sold you your glasses?
...who is the wait staff at your
favorite restaurant?
...who you met at your last
business luncheon?
...who helped you at the last
jewelry store?
...who helped with your last
decorating purchases?
...the last salesperson to give
great service?
...who works the desk at the
health club?
